Info on simple email program software#

There is no REAL reason to use a noreply email address for a marketing email. In many cases they were simple promotional emails or updates. These emails were from startups, big brands and everything in between. Admittedly, I get a lot more emails than the average user, but thatвЂ™s a lot of addresses. I did a search of my inbox the other day for the term вЂњnoreplyвЂќ and got over 1,000 results since the start of March. With a little engineering and (ensuring you keep things simple) you can quickly implement an email like this that goes out to customers automatically.ДЄs long as you actually follow up on any responses, youвЂ™ll find that this campaign really resonates with new customers. A founder sending an email within an hour of a customer signing upДЄt scale this sort of email is impossible to keep on top of if youвЂ™re emailing manually. Below are a few examples of quality automated emails that show their power: 1. Use your customersвЂ™ information to segment when sending marketing emails and youвЂ™ll be ahead of (or at the very least on par with) your competition!ДЄutomated emails give you the power to personalize in a way you simply cannot recreate manually. The web is a powerful place, and you are now able to access and use more information about your customers than ever before.

Info on simple email program software#

Setting up emails like this can be done with good lifecycle email marketing software that allows you to track your customersвЂ™ actions and trigger a series of emails to users who look at product category (cameras, for example) but do not checkout. Already doing basic segmentation?ДЄ clever, more advanced trick, is to use trigger-based emails to send very specific emails to your customers based on what they do on your site.ДЄmazon is always a great example of this in action, as theyВ hone in on your browsing history and actively follow-up on-site activity with a series of emails. IвЂ™d be surprised if the results havenвЂ™t improved. The best part? Implementing this type of segmentation can be as simple as pulling the order history out of your database and adding a true or false value to your email marketing list.ДЄnd donвЂ™t forget toВ measure the net result and see how it compares to your normal promotions. Give past, loyal customers access to a вЂњhiddenвЂќ series of products for the new season as a reward for their loyalty. Use simple segments to change your offer in each email you are sending and, ultimately, improve your profit from this campaign.ДЇor example, why not offer new customers - who have subscribed but never bought - a discount. Next time you send out a promotional newsletter IвЂ™d recommend having at least two segments: Customers that have purchased before and new customers. Internet Retailer covers this example from Intermix, who used this strategy to increase email conversions by 1,000%.Д®ven some simple segmentation will put you ahead of the pack. вЂ¦to much more complex statistical models that try and factor in a whole range of historical data and future estimates.

Monetary Value (how much do they spend).

Frequency (how often does a customer buy from you).

Recency (when did a customer last buy from you).

There are many, many ways to slice your customer base, ranging from something as basic as RFM: DonвЂ™t send everyone the same thing! This sounds obvious, but very few businesses take the time to do any segmentation at all. The most obvious place to start in order to send emails your customers want to see is segmentation.

Here are six ways you can send emails your customers will love. To give yourself the best chance of cutting through with your email marketing, you need to send emails your customers love.Д«y thinking about each customerвЂ™s current relationship with your business, you can send emails each individual customer will find relevant.

Research shows there areВ over 205,000,000,000 emails sent each day. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. This post was originally published in 2014, but we gave it a refresh.